Kim Kardashian's new makeup line, KKW Beauty, isn't launching until next week - but her new brand has already landed her in trouble with fans.
On June 14, the reality TV star shared a photo teasing the first KKW Beauty product, Creme Contour & Highlight Kit.
Many Twitter users immediately pointed out that Kim looked a lot darker in the photo than usual. Some people accused the reality star of blackface.
#KKWBEAUTY Creme Contour & Highlight Kit 6.21.17 KKWBEAUTY.COM pic.twitter.com/hXLa3XHuVB
@KimKardashian Y'all wanna be Black so badly.
Some users argued that Kim was sporting her usual contoured glow, while others pointed out how Photoshopped the picture is.
@BrittxBudell @pettyyonceh @KimKardashian she was armenian years ago too but she wasn't this "tan" back then hm???
@margrietvanbaal @BrittxBudell @pettyyonceh @KimKardashianSo? Is it illegal to tan now? Jeeeezzz
@KimKardashian you black now sis?
@pettyyonceh @KimKardashian She's Armenian, aka naturally darker complected, let's all calm down
@KimKardashian hey it looks like your editor made a mistake, here's what you really look like (luv u tho!) pic.twitter.com/Jnoi46OKzL
@michishiges @MJStarLover @KimKardashian Yall need to chill... its the lighting that made her look darker just like everyone, if ur somewhere dark ur gone apear darker...
@KimKardashian hey it looks like your editor made a mistake, here's what you really look like (luv u tho!)
Nevertheless, some users believe the photo is textbook cultural appropriation.
@michishiges @MJStarLover @KimKardashian Yall need to chill... its the lighting that made her look darker just like everyone, if ur somewhere dark ur gone apear darker...
@DijiUnknown @MJStarLover @KimKardashian nah intentional choices were made for this shoot to make her look black nice try tho
It's not the first time Kim has been accused of cultural appropriation; she was also slammed by fans after posting a photo wearing her hair in what looked like a doobie wrap protective hairstyle.
Recently, Kim's sisters Khloe and Kylie Jenner were also respectively called out for stealing ideas from black designers for their own merchandise.
