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David Beckham is doing push-ups for a good cause.
Over the last three days, Beckham has been participating in the 22 Million Pushups Challenge, which is aimed at veteran suicide prevention. Director Guy Richie, challenged the former pro soccer player to complete the viral video campaign, and Beckham gladly put his own spin on things.
The 22 push-up challenge (find more about the cause here) has reached a certain caliber of British male celebrity. These men, like Guy Ritchie and Jason Statham, carry out their charge while gently ribbing their fellow wildly famous peers. It’s Internet boyfriends joking with each other while doing feats of physical strength for a good cause. How can a person even top that? It seems like a person couldn’t even top that!
Well, David Beckham, former footballer, current underwear model, and love-at-first-sight subscriber, did top that. He accepted an invitation from Ritchie to do 22 push-ups for 22 days. The first day he completed his daily allotment in the aisle of an airplane, which showed ingenuity. Visually, it was nothing to write home about, except to say, maybe, that David Beckham is raising awareness while 30,000 feet in sky.
On the second day, however, he finished 22 push-ups in his underwear next to some wine on top of a piano, while his friend David Gardner played something soothing. Now, that‘s how you get attention. He set a high bar early on, so we’re left to wonder what he’s going to do on the seventh day? Or the 12th? Or the 16th day for that matter? Hopefully more weird stuff at high altitudes all in the name of raising awareness. Feel free to dream up your own scenarios.
Ritchie also tapped Idris Elba into the challenge (though Elba’s video has yet to drop), and Beckham has also called upon the actor Justin Theroux and his own son Brooklyn. Brooklyn chose to do the challenge fully clothed.
