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Coco the Alaskan Malamute might be the most pampered pooch in the world.
The pet dog has apparently been given eight iPhone 7 handsets by his doted owner, the only son of China's richest man Wang Jianlin, worth £23 billion, according to Chinese media.
Pictures have emerged on China's social media showing the lucky canine posing next to a stack of eight boxes believed to contain a £800 phone in each.
Coco's eccentric owner Wang Sicong, 28, was educated at Winchester College and is already worth £430 million.
These pictures were believed to be uploaded by Wang Sicong to the dog's very own social media account on Weibo, which has nearly 1.9 million followers and is ironically named 'Wang Keke is a bitch'.
The images were posted in the afternoon of September 16, the first day the iPhone 7 and iPhone 7 went on sale.
Along with the pictures, a post read: 'Not sure what people are showing off on Moments (a Chinese social media platform)! There is nothing to show off. I was forced to take action.'
He also bought apple watches for his dog as posted on his social media. See photos below:
