A bar has literally banned customers from using the word 'literally' in a bid to quash the rise of 'Kardashianism'.
Usage of the word has risen in recent years, particularly among younger generations. Grammar pendants are quick to air their disgust.
These days, literally is often used as a crutch word, and arrived on the scene as such around the time young people started saying 'like' unecessarily.
Worse still – at least in the eyes of some – is people using literally when they mean figuratively.
"I literally can't believe you snogged him, Susan", a young student might say in between mouthfuls of avocado toast.
The owner of dive bar Continental in New York's East Village is so upset by the erroneous placement of literally that he's totally banned it from the confines of his boozer.
East Village bar the Continental expounds on their (tongue-in-cheek) ban on the word literally. Their stated goal now is to stop “Kardashianism.” cc: @edenbrower
Trigger Smith admitted that the policy is tongue-in-cheek, but his hatred of the word is real. Phrases such as 'It’s all good,' 'You know what I’m saying?' and 'My bad' also inflame his rage.
"Since it’s English, it’s probably happening in England, and maybe Australia," he told Grub Street.
"I had a woman from Miami the other night tell me it’s happening down there. And it’s not just millennials. Now you hear newscasters using ‘literally’ every three minutes on the Sunday news shows.
"What’s annoying is people aren’t even aware they’re saying it. How could you be so unaware of your words that it’s coming out every couple minutes?"
Some drinkers have come out in support of Trigger's notice. Most fail to see the funny side.
I'm opening a protest bar called "Literally Drinks." Talk like a Kardashian to get a free drink on the house! twitter.com/saracress/stat…
This bar literally filed for bankruptcy and is closing this summer pic.twitter.com/x7PWI7XuvX
This is TIRED. I'd much rather see bars take a hard line against harassment in their establishments than being smug about the particulars of young women's speaking patterns. pic.twitter.com/GDynFC4jjf
